Eli Broad

How do you rise to the top of the field in business, philanthropy and civic initiatives? Eli Broad says you do it by being unreasonable – and he should know. He created two Fortune 500 companies, KB Home and SunAmerica, Inc., and became one of the nation’s leading philanthropists when he established The Broad Foundations. In his only New York appearance, he talks about his book The Art of Being Unreasonable (Wiley, May 8) and how we can all learn to seek out the best in everything, whether investments, people or ourselves.