Mom-and-Pop Storefronts and the Art of Vernacular Design: NYC’s Lower East Side and Chinatown

Small mom-and-pop businesses are the very soul of the Lower East Side and Chinatown. In the jostle of NYC’s commercial “battlefield”, these establishments often compete with louder, brasher, and more exuberant storefront and storefront signage design, much of it a vernacular art.

Neighborhood Preservation Center, 232 E 11th Street

Tickets $12











When: Wed., May. 18, 2016 at 6:30 pm - 8:30 pm

Small mom-and-pop businesses are the very soul of the Lower East Side and Chinatown. In the jostle of NYC’s commercial “battlefield”, these establishments often compete with louder, brasher, and more exuberant storefront and storefront signage design, much of it a vernacular art.

Neighborhood Preservation Center, 232 E 11th Street

Tickets $12

Buy tickets/get more info now