Big Data and the Movies

Sponsored by SAP. Big Data presents new methods for testing the production and distribution of films both big and small. Join our panel of industry experts to consider the effect and implications of strategically developed content and social sentiment to explore the latest ways audience data analysts and distributors are retooling the what, when and how of filmgoing. Whether you are creating or consuming film on small screens or in IMAX theaters, learn what Big Data will mean to you. Panelists include Rentrak CEO Bill Livek, FilmTrack Co-Founder and CEO Jason Kassin, MoviePass Co-Founder and CEO Stacy Spikes, Mashable's Senior Tech Analyst Christina Warren and Director of Digital Strategy at Film Society of Lincoln Center Eugene Hernandez. Moderated by SAP Labs SVP/GM of Media Industry Solutions Richard Whittington.