Exclusive Tour Inside the Woolworth Building: NYC’s Cathedral of Commerce

In the early 20th century, the Woolworth Building in downtown Manhattan not only dominated the NYC skyline, but also held the title of "tallest building in the world" for over 17 years. What secrets lie behind its towering limestone and terracotta façade? Now’s your chance to step inside one of New York’s most breathtaking interiors — a hidden architectural marvel that's been off-limits to the public since 2020 (until now).

Join New York Adventure Club for an exclusive behind-the-scenes tour of the Woolworth Building — commissioned by retail magnate Frank Woolworth in 1910 to house his company’s corporate headquarters, this neo-Gothic style skyscraper designed by architect Cass Gilbert laid claim to the world’s tallest building from its opening in 1913 until 1930.

Led by licensed NYC tour guides and Woolworth Building experts Bob Gelber or Ed Welter, this official experience — and the only way inside this private building — will include:

• The story behind the “Cathedral of Commerce,” from its creation by retail magnate F.W. Woolworth to its groundbreaking design by Cass Gilbert
• A look at the exterior’s intricate terracotta façade, rich with neo-Gothic ornamentation and symbolic details
• A private tour of the soaring lobby, with its marble-clad walls, vaulted ceilings, and hidden symbols embedded in the architecture
• A visit to the subterranean vault, where the building’s original safe deposit boxes are tucked beneath its towering frame

See you there!

*There are no public restrooms on the tour, so please plan accordingly.

**This tour is limited to the lobby and first sub-level. If you require elevator access between floors, please message support[at]nyadventureclub[dot]com so arrangements with the Woolworth building can be made.

***Please refrain from wandering around the lobby before, during, or after the tour.

About Bob

After retiring from the New York State Court System, Bob Gelber became a licensed New York City tour guide to share his deep knowledge and passion for his hometown. Over the past 20+ years, he has led visitors through neighborhoods many tourists overlook, while also serving as a docent at the Woolworth Building and volunteering at both the Metropolitan Museum of Art and Open House New York. A longtime member of the Guides Association of New York City, Bob has served on its Board of Directors and several key committees. From Central Park to the Lower East Side — and even chocolate-themed walks through SoHo — Bob brings history to life with every step.

About Ed

With over four decades of experience in construction and nearly 15 years in the tourism world, Ed Welter brings a unique perspective to New York City's built environment. After starting his guiding career at the Cathedral of St. John the Divine in 2010, Ed went on to become a senior docent and trainer at the 9/11 Memorial & Museum, where he has been sharing the site’s powerful story since its earliest days. A licensed NYC tour guide since 2012, Ed also led Woolworth Building tours from 2014 until their pause in 2020 — and is excited to return as the tour program resumes with New York Adventure Club. His deep knowledge and passion have guided countless tours across Lower Manhattan, from the Brooklyn Bridge to City Hall Park, including topics like the Five Points, the African Burial Grounds, and the history of terrorism in New York.