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Food, Design, and Psychology

Did you know that, on average, we consumers make purchasing decisions within 90 seconds of initial viewing?

This is especially true in food choices, which we make everyday. From restaurant interiors and menus, to food packaging and logos, to even cookbooks, designers harness the power of visuals to appeal to us on both a conscious and subconscious level. What is the science behind menu design? Which colors stimulate the appetite the most? What are the stories and hidden meanings behind some of the world’s most recognized food brand logos?

Join us in a fun lecture and discussion of food and design from the 1950s to the present. We’ll dissect how color, typography, imagery, and the overall design of food products and experiences profoundly influence what we eat.











When: Tue., Apr. 18, 2017 at 8:30 pm - 10:00 pm
Where: Prospect Heights Brainery
190 Underhill Ave., Prospect Heights

Price: $10
Buy tickets/get more info now
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Did you know that, on average, we consumers make purchasing decisions within 90 seconds of initial viewing?

This is especially true in food choices, which we make everyday. From restaurant interiors and menus, to food packaging and logos, to even cookbooks, designers harness the power of visuals to appeal to us on both a conscious and subconscious level. What is the science behind menu design? Which colors stimulate the appetite the most? What are the stories and hidden meanings behind some of the world’s most recognized food brand logos?

Join us in a fun lecture and discussion of food and design from the 1950s to the present. We’ll dissect how color, typography, imagery, and the overall design of food products and experiences profoundly influence what we eat.

Buy tickets/get more info now