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Media Issues, Trends and Tendencies

MEDIA ISSUES, TRENDS AND TENDENCIES

LOCATION: Wagner-On-Wall
55 Broad Street
7th Floor
NY, NY 10004

Please join us for an engaging conversation about the issues, trends and tendencies of media, with distinguished Guest Speaker Gail Heimann, the Global President of Weber Shandwick, a leading global public relations firm with offices in major media, business and government capitals around the world. Weber Shandwick has offices in 80 cities across 34 countries; winning PR Agency of the Year in 2015, ’16, ’17, ’18. Ms. Heimann helps accelerate innovation and activation across the firm’s global practice areas, digital services and analytical operations; building brands for leading clients such as PepsiCo, Unilever, Electrolux, Mondelez, Ocean Spray, Nespresso, Chobani, General Motors, Microsoft and Verizon. Gail will share her perspective on the disruptors and rapid changes in various aspects of media, and it shapes our business practices, personal lives, and very manner of thinking.

Topics include
PRINT
— Newspapers: Why local news must live
— Magazines: Luxury or necessity?
— Books: Can writing survive if authors can’t?

DIGITAL
— The Cult of Free: What does “monetize” really mean?
— Net Neutrality: Can’t Anyone Play This Game?
— It’s Cloud Time!

INNOVATE
— 5G: Who are the pioneers?
— Why Messaging Will Rule the World
— Gender Equality: The Media’s Mqjor Play

Presented by:
Wagner College’s Master’s Program in Media Management produces leaders and innovators in the media industry. This multi-billion-dollar global business includes film, television, music, video games, publishing, web, mobile, and more. By integrating theory and practice, the program provides graduates with a keen understanding of the dynamic linkage between the creative arts and the business of financing, producing, and distributing creative work. The MS in Media Management prepares students to manage media enterprises driven by ever-evolving technological developments and rapid globalization.

Producer: Professor Robin McMillan, who teaches a Masters course on The Publishing Industry in the Wagner College Media Management program. In his 45-year journalism career he has worked in magazines, newspapers, and television, and is the author of six books. Although a native of Scotland, he has lived in New York City since 1979.

Director of Film and Media Initiatives at Wagner College, Stephen R. Greenwald has been professionally involved in the motion picture and related media industries for over 30 years as an attorney, financier, corporate executive, producer, and valuation consultant. His experience encompasses all aspects of the entertainment business, including development, production, international distribution, film financing, film and film library and literary work valuations, media company reorganizations, and film studio construction and operation. He joined Wagner College in 2012 to develop and launch film and media programs. Stephen is the co-author with Paula Landry of This Business of Film (2nd edition, 2018, Focal Press).

***PLEASE BRING ID











When: Thu., Feb. 28, 2019 at 5:00 pm - 6:30 pm

MEDIA ISSUES, TRENDS AND TENDENCIES

LOCATION: Wagner-On-Wall
55 Broad Street
7th Floor
NY, NY 10004

Please join us for an engaging conversation about the issues, trends and tendencies of media, with distinguished Guest Speaker Gail Heimann, the Global President of Weber Shandwick, a leading global public relations firm with offices in major media, business and government capitals around the world. Weber Shandwick has offices in 80 cities across 34 countries; winning PR Agency of the Year in 2015, ’16, ’17, ’18. Ms. Heimann helps accelerate innovation and activation across the firm’s global practice areas, digital services and analytical operations; building brands for leading clients such as PepsiCo, Unilever, Electrolux, Mondelez, Ocean Spray, Nespresso, Chobani, General Motors, Microsoft and Verizon. Gail will share her perspective on the disruptors and rapid changes in various aspects of media, and it shapes our business practices, personal lives, and very manner of thinking.

Topics include
PRINT
— Newspapers: Why local news must live
— Magazines: Luxury or necessity?
— Books: Can writing survive if authors can’t?

DIGITAL
— The Cult of Free: What does “monetize” really mean?
— Net Neutrality: Can’t Anyone Play This Game?
— It’s Cloud Time!

INNOVATE
— 5G: Who are the pioneers?
— Why Messaging Will Rule the World
— Gender Equality: The Media’s Mqjor Play

Presented by:
Wagner College’s Master’s Program in Media Management produces leaders and innovators in the media industry. This multi-billion-dollar global business includes film, television, music, video games, publishing, web, mobile, and more. By integrating theory and practice, the program provides graduates with a keen understanding of the dynamic linkage between the creative arts and the business of financing, producing, and distributing creative work. The MS in Media Management prepares students to manage media enterprises driven by ever-evolving technological developments and rapid globalization.

Producer: Professor Robin McMillan, who teaches a Masters course on The Publishing Industry in the Wagner College Media Management program. In his 45-year journalism career he has worked in magazines, newspapers, and television, and is the author of six books. Although a native of Scotland, he has lived in New York City since 1979.

Director of Film and Media Initiatives at Wagner College, Stephen R. Greenwald has been professionally involved in the motion picture and related media industries for over 30 years as an attorney, financier, corporate executive, producer, and valuation consultant. His experience encompasses all aspects of the entertainment business, including development, production, international distribution, film financing, film and film library and literary work valuations, media company reorganizations, and film studio construction and operation. He joined Wagner College in 2012 to develop and launch film and media programs. Stephen is the co-author with Paula Landry of This Business of Film (2nd edition, 2018, Focal Press).

***PLEASE BRING ID

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