Mom-and-Pop Storefronts and the Art of Vernacular Design: NYC’s Lower East Side and Chinatown
Small mom-and-pop businesses are the very soul of the Lower East Side and Chinatown. In the jostle of NYC’s commercial “battlefield”, these establishments often compete with louder, brasher, and more exuberant storefront and storefront signage design, much of it a vernacular art.
Neighborhood Preservation Center, 232 E 11th Street
Tickets $12
Buy tickets/get more info now