One Day University Business School
Where: NYU Global Center
238 Thompson St.
212-998-4959 Price: $250
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Creating a successful startup is hard. Most good ideas aren’t new and most new ideas aren’t good. Is a hole in the market an opportunity or a sinkhole? And if you are lucky enough to have a good new idea that works, why will you continue to succeed when others copy you?
In this session, Barry will share his lessons learned and what he wishes he would have done differently. The focus will be on the early stages: idea generation, evaluation, refinement, and lift off. He will share ideas for creating a minimum viable product and unusual ways raise funds so that founders don’t end up being diluted. Unlike most entrepreneurs, Barry’s day job is being an economist at Yale School of Management; he applies ideas from basic economics to help identify market opportunities. And unlike most professors, he practices what he preaches.
Barry Nalebuff / Yale University School of Management
Barry Nalebuff is the Milton Steinbach Professor at Yale School of Management here he teaches innovation, strategy, and negotiation. An expert on game theory, he has written extensively on its application to business strategy. His books include Co-opetition, Why Not?, The Art of Strategy, and Mission in a Bottle. In addition to his academic work, he has extensive experience consulting with multinational firms, from American Express to Google and Rio Tinto. He advised the NBA in their recent negotiations with the National Basketball Players Association and serves on the board of Nationwide Insurance. In 1998, Barry together with his former student Seth Goldman cofounded Honest Tea, a company that sells ready-to-drink iced tea that truly tastes like tea. It was one of Inc. Magazine’s fastest growing companies and has grown (organically) from $0 to over $100 million in sales. In 2011, Coca-Cola purchased the company.
The basic definition of business strategy is “the art, science, and craft of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve long-term goals and objectives.” While most of us want to act strategically, this definition provides little insight into what strategy actually is and how strategy is developed and implemented. In this session, we consider managerial and behavioral issues, as well as institutional details to derive principles that can be applied in both business and non-business settings.
Our session goal is to show how to, in a comprehensive, logical, and structured way, break down situations in which being strategic will improve your outcomes. The material we will cover has implications for fields related to strategy, such as corporate finance, marketing, and data analytics—but can help anyone focus on the big picture essentials and building blocks that form the foundation of an MBA.
Sonia Marciano / New York University Stern Business School
Sonia Marciano is a Clinical Full Professor of Management and Organizations at NYU Stern, where she has been since 2007. She has taught Strategy at Columbia Business School and was an Institute Fellow and Senior Lecturer at Harvard University’s Institute for Strategy and Competitiveness. Prior to her time at NYU, she was a Clinical Professor of Management and Strategy at Northwestern University’s Kellogg School for eight years, as well as a Visiting Professor of Strategy at the University of Chicago. She was awarded Best Professor in Executive Education at Stern 6 times, as well as Favorite Professor Kellogg EMBA 6 years in a row.
Students will have a 1 hour and 15 minute lunch break.
How do organizations and organizational leaders make decisions under conditions of extreme uncertainty? What does uncertainty mean in the context of judgments and business decisions that we make? And how do we factor in these risks to make more optimal decisions? In this session, we will discuss various ways to think about organizational uncertainty and decision-making.
We’ll look at one particular strategy that both established organizations and early-stage ventures can employ: MVP thinking, or using a “minimum viable product” (MVP) to make decisions with minimal risk. The MVP strategy can help test the introduction of any product, service, or idea into a new market to allow for more effective critical decision making. We’ll learn how to build and test an MVP, and how the MVP strategy can help identify one’s target market, build a customer acquisition strategy, and determine the product/market fit.
Laura Huang / Wharton School of the University of Pennsylvania
Laura Huang is an Assistant Professor of Management and Entrepreneurship at the Wharton School. Prior to entering academia, Professor Huang worked across NA, Europe, and Asia in investment banking, consulting, and general management, for corporations such as Standard Chartered Bank, IBM Global Services, and Johnson & Johnson. She has also served as a consultant and advisor to a number of entrepreneurial start-ups in the US, Europe, SE Asia, and China. She has receieved the Kauffman Junior Faculty Fellowship in Entrepreneurship Research and was listed as one of Poets and Quants’ “40 Best B-School Professors Under 40.”
What can business leaders today learn from some of the greatest books ever written? Why have world-changing entrepreneurs like Steve Jobs and Peter Thiel passionately turned to literature for their groundbreaking innovations?
One Day U is excited to offer this first ever presentation from Joseph Luzzi, winner of the Yale College Teaching Prize and New York Times Book Review Editors’ Choice author, on how literature can provide “case studies” for effective leadership, idea generation, conflict resolution, and better understanding of commercial cultures. His “10 Commandments” for the world of business will analyze how history’s premier minds, from Dante and Machiavelli to Shakespeare, Tolstoy, and Nietzsche, can spark essential entrepreneurial insights for our global marketplace.
Joseph Luzzi / Bard College
Joseph Luzzi is a Literature and Italian Professor at Bard College, and was previously a Visiting Professor at the University of Pennsylvania, where he received the Scaglione Prize for his teaching. He is also the author of the audio course, “The Art of Reading.” Professor Luzzi previously taught at Yale University, where he was awarded a Yale College Teaching Prize.