Ramen Fever II

With products like the Cronut or Keizo Shimamoto's ramen burger drumming up commentary online and bringing out hungry customers in droves, social media is coming into its own as a driver of revenue in the restaurant industry. Asian food has recently enjoyed an especially large boost from this phenomenon. With the ability to curate their audience's expectations through photos and commentary before actually serving food, chefs can encourage their customers to try innovative and adventurous cuisines. Customers then post their own photos and commentary, enticing their friends and colleagues to try a new food sensation as well. Join Asia Society for a discussion with Shimamoto about ramen in this context, and its delicious ascent to the top of the social media food pyramid. The program will be followed by a tasting reception at 8pm.