Workshop: The 4 P’s of Marketing
This Workshop will feature several exercises to help participants better understand how pricing, in the context of other company activities, can be used to drive higher sales and revenue. It’ll serve as a tool to determine price changes, especially significant price increases, and the corporate resources that will be used.
– Avoiding common mistakes when pricing products or services
– How the seller can influence a buyer’s willingness to pay
- Using a participants’ own financial data to determine how pricing affects profits
- Behavioral aspect of pricing & tactical methods to increase a customer’s willingness to pay