Your Next Customer: Opportunities for Brands in Today's Korea

The Korean market sees $4.5 billion annually in luxury good sales, an area that has grown at least twelve percent every year since 2006. In that time, Korea has emerged as a leader and trendsetter in fashion, entertainment and beauty. Rising income among the middle class has created an increase in demand for luxury goods. Susan Kim Tsui and Sarah Chung of Luxe Brand Advisors, an international brand distribution and business development agency, specializing in lifestyle consumer brands, discuss their new market report, addressing key consumer groups driving purchasing; the trends shaping consumer behavior; and factors impacting how foreign businesses operate in today's Korea. Learn why leading global luxury brands, as well as emerging brands, are flocking to the Korean market.