Tour of West Village’s Vintage Neon Signs!
Where: Untapped Cities
Locations vary
Price: $30
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Greenwich Village is blessed with an especially dense concentration of vintage neon signs. Signs like these advertised businesses large and small throughout the city beginning in the 1920s and 1930s. They fell out of favor in the 1960s due to rising costs, restrictive zoning ordinances, and the appearance of less costly forms of outdoor advertising. In recent years, they have all but disappeared as old, independent businesses across the city have succumbed to rent hikes and old age. On September 21st at 7:30 pm, join Thomas Rinaldi, author of New York Neon will take us past about a dozen signs dating to the 1930s, ’40s and ’50s, marking the locations of some of the neighborhood’s most stalwart restaurants, bars and small businesses. We will see them at dusk, as they start to come to light and when they look their best. Some have been beautifully restored; all are in perpetual danger of disappearing. We will discuss their materials, design, origins and future!
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