Book Launch: The End of Advertising by Andrew Essex
Where: powerHouse Arena
28 Adams St.
718-666-3049 Price: Free, RSVP requested
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Join Andrew Essex for the launch of The End of Advertising, his newest book that offers us a glimpse at the future of ads, and how they are being radicalized.
About the Book:
The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them.
About the Author:
Andrew Essex is the CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival. Prior to that, he was the CEO of advertising agency Droga5. The firm won multiple “Agency of the Year” awards and has been praised in The New York Times, New York Magazine, and The Guardian, which dubbed it “the most exciting agency on the planet.” Essex serves on the board of the American Advertising Federation and is the co-author of Chasing Cool with former Barney’s CEO Gene Pressman and Le Freak with Nile Rodgers.