HSA 360 Workshop Series, The Art of You, Defining Your Personal Brand

Today at the Harlem School of the Arts, 645 Saint Nicholas Avenue (between 141 & 145 Streets) in Harlem, a workshop on branding.

You are more than an artist, you are an artistic entrepreneur.  In today’s social media driven world, we are all our own brands and what we exhibit can have a lasting effect.  This workshop invites you to define your goals, clarify your values, leverage your talent, and curate yourself.

Brand Director Byron McCray will discuss the basics of personal branding, conduct brand storytelling exercises, and provide methods to take charge of your life and career to develop your unique brand identity.