The Marketing of the President 2012

Campaign 2012 has already proven to be the most expensive presidential election to date with both parties pouring in hundreds of millions of dollars to influence voters. In particular, candidates and interest groups have increasingly relied on sophisticated online targeting and marketing efforts tailored to key voter groups. But how exactly do campaigns track voters online? And how much do they know about us?

Panelists:

Lois Beckett, reporter at ProPublica

Kate Kaye, managing editor at ClickZ News

Joseph Turow, professor of communication at the University of Pennsylvania’s Annenberg School

Moderator:

Farai Chideya, author, journalist, professor and former NPR News & Notes host