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Maybe There’s Still Hope: Redefining the Off-Broadway Model

Theater Resources Unlimited (TRU) presents its next monthly networking panel, Maybe There’s Still Hope: Redefining the Off-Broadway Model. Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm.

Contrary to the discouraging word on the street, off-Broadway’s not dead yet. Not if you find new ways of doing things. Because of rising costs and modest ticket pricing, the traditional off-Broadway model of producing seems to be no longer financially feasible. Sure, suddenly a producer can take branded Broadway shows and extend their lives in smaller theaters, but what about new works? Some producers are facing down the odds and exploring new ways of doing things. This crucial TRU panel will look at cost-effective measures like split week rentals, low-cost marketing strategies and other money-saving tactics, as well creative partnerships and slow and steady development paths that can lead to success. 

Panelists will include Brenda Bell, artistic director of Literally Alive Productions; Ed Gaynes, manager of St. Luke’s Theatre and Actors Temple Theatre, producer (The Rise of Dorothy Hale, The Big Voice: God or Merman?, A Brush With Georgia O’Keeffe, Picon Pie); Jeremy Handelman, producer (F#@king Up Everything, White’s Lies); Philip Katz, producing director Broadway Theatrical, LLC (John Tartaglia’s ImaginOcean); Michael Sgouros, owner/manager of The Players Theatre; Jack Thomas, producer (Triassic Parq, Freud’s Last Session, Almost Maine, Colin Quinn: Long Story Short).

Admission is $12 (free for TRU members).Please RSVP by email to [email protected] or by phone at (212) 714-7628 at least a day in advance.











When: Tue., Jul. 24, 2012 at 7:30 pm
Where: Players Theatre
115 MacDougal St.
212-714-7628
Price: $12
Buy tickets/get more info now
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Theater Resources Unlimited (TRU) presents its next monthly networking panel, Maybe There’s Still Hope: Redefining the Off-Broadway Model. Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm.

Contrary to the discouraging word on the street, off-Broadway’s not dead yet. Not if you find new ways of doing things. Because of rising costs and modest ticket pricing, the traditional off-Broadway model of producing seems to be no longer financially feasible. Sure, suddenly a producer can take branded Broadway shows and extend their lives in smaller theaters, but what about new works? Some producers are facing down the odds and exploring new ways of doing things. This crucial TRU panel will look at cost-effective measures like split week rentals, low-cost marketing strategies and other money-saving tactics, as well creative partnerships and slow and steady development paths that can lead to success. 

Panelists will include Brenda Bell, artistic director of Literally Alive Productions; Ed Gaynes, manager of St. Luke’s Theatre and Actors Temple Theatre, producer (The Rise of Dorothy Hale, The Big Voice: God or Merman?, A Brush With Georgia O’Keeffe, Picon Pie); Jeremy Handelman, producer (F#@king Up Everything, White’s Lies); Philip Katz, producing director Broadway Theatrical, LLC (John Tartaglia’s ImaginOcean); Michael Sgouros, owner/manager of The Players Theatre; Jack Thomas, producer (Triassic Parq, Freud’s Last Session, Almost Maine, Colin Quinn: Long Story Short).

Admission is $12 (free for TRU members).Please RSVP by email to [email protected] or by phone at (212) 714-7628 at least a day in advance.

Buy tickets/get more info now