ThoughtGallery.org > Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico

Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico

At the dawn of the 20th century, José Cuervo inherited his family’s humble distillery in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico’s leading producer of tequila, with much of the product going to American drinkers. When the Mexican Revolution erupted, a charge of treason and a death threat against him forced Cuervo to flee, his disappearance turning him into an obscure, shadowy historical figure. Award-winning author Ted Genoways sheds light on Cuervo as a key player in Mexico’s formative period, uncovering the history of the man who would forever change not only the business of tequila, but international relations between Mexico and the United States.











When: Wed., May. 7, 2025 at 6:30 pm - 7:30 pm
Where: The New York Historical
170 Central Park West
212-873-3400
Price: $35
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At the dawn of the 20th century, José Cuervo inherited his family’s humble distillery in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico’s leading producer of tequila, with much of the product going to American drinkers. When the Mexican Revolution erupted, a charge of treason and a death threat against him forced Cuervo to flee, his disappearance turning him into an obscure, shadowy historical figure. Award-winning author Ted Genoways sheds light on Cuervo as a key player in Mexico’s formative period, uncovering the history of the man who would forever change not only the business of tequila, but international relations between Mexico and the United States.

Buy tickets/get more info now