The Now – Holiday Special: Largest Interactive Public Art Installation

The Now – Holiday Special
THE LARGEST OUTDOOR VIDEO INTERACTIVE PUBLIC ART INSTALLATION

At COOLTURE IMPACT
Outdoor on the South West Corner of  42nd Street with 8th Avenue, New York
December 17, 2018 – January 16, 2019 (24/7)

The Now – Holiday Special is created through videoart, animation, video mapping and interactivity by talented filmmakers and video artists Laia Cabrera and Isabelle Duverger, with interactivity by NoirFlux and Karan Parikh, and is an art installation at COOLTURE IMPACT and the largest interactive public art installation (72 feet long – 22m.) on the windows of the Port Authority Bus Terminal in Times Square.
The Now – Holiday Special offers a journey into magical worlds, intertwining reality and fantasy, opening doors to hidden places and participatory environments, with a Holiday twist. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to walk, move and unravel the different storylines.

More infos: laiacabreraco.com/thenow & cooltureimpact.com

FEATURED ARTISTS / LAIA CABRERA AND ISABELLE DUVERGER
Visual design and art installation created by awarded creative team LAIA CABRERA & Co, founded by Spanish filmmaker and video artist Laia Cabrera and French animator and projection mapping artist Isabelle Duverger.
Searching for new ways of using the space and visual imaginary as a tool for narrative storytelling and audience connection, driven by both scenographic and dramaturgical aspect and creating immersive content experiences in contemporary artwork.
@laiacabreraco @isabelleduverger

FEATURED INTERACTIVITY / NOIRFLUX AND KARAN PARIKH
Co-founded by Interaction artists Lorne Covington and Bill Saiff, working as NOIRFLUX, create responsive environments that provide immersive exploration, expression, and education. Through innovation in multi-person gestural interfaces, advanced spatial sensing, and physical, augmented, and virtual reality techniques, they create participatory experiences that effortlessly extend visitors’ capabilities and senses.
@noirfluxarts
Karan Parikh, an immersive experience developer. His core areas of focus are mixed reality, interaction design, spatial AR, adaptive and binaural audio.
@karan_immersive

ABOUT COOLTURE IMPACT
At the edge of new digital frontiers, Coolture Impact is an incubator that explores and exploits new technologies, art content and social interaction. It creates a new paradigm in storytelling, where digital art is activated by, and exposed to, a large audience. Viewers are invited to experience and interact with art in a personal and exciting way to become an intrinsic part of the soulful artworks of our talented, featured artists.











When: Mon., Dec. 17, 2018 - Wed., Jan. 16, 2019 at All Day

The Now – Holiday Special
THE LARGEST OUTDOOR VIDEO INTERACTIVE PUBLIC ART INSTALLATION

At COOLTURE IMPACT
Outdoor on the South West Corner of  42nd Street with 8th Avenue, New York
December 17, 2018 – January 16, 2019 (24/7)

The Now – Holiday Special is created through videoart, animation, video mapping and interactivity by talented filmmakers and video artists Laia Cabrera and Isabelle Duverger, with interactivity by NoirFlux and Karan Parikh, and is an art installation at COOLTURE IMPACT and the largest interactive public art installation (72 feet long – 22m.) on the windows of the Port Authority Bus Terminal in Times Square.
The Now – Holiday Special offers a journey into magical worlds, intertwining reality and fantasy, opening doors to hidden places and participatory environments, with a Holiday twist. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to walk, move and unravel the different storylines.

More infos: laiacabreraco.com/thenow & cooltureimpact.com

FEATURED ARTISTS / LAIA CABRERA AND ISABELLE DUVERGER
Visual design and art installation created by awarded creative team LAIA CABRERA & Co, founded by Spanish filmmaker and video artist Laia Cabrera and French animator and projection mapping artist Isabelle Duverger.
Searching for new ways of using the space and visual imaginary as a tool for narrative storytelling and audience connection, driven by both scenographic and dramaturgical aspect and creating immersive content experiences in contemporary artwork.
@laiacabreraco @isabelleduverger

FEATURED INTERACTIVITY / NOIRFLUX AND KARAN PARIKH
Co-founded by Interaction artists Lorne Covington and Bill Saiff, working as NOIRFLUX, create responsive environments that provide immersive exploration, expression, and education. Through innovation in multi-person gestural interfaces, advanced spatial sensing, and physical, augmented, and virtual reality techniques, they create participatory experiences that effortlessly extend visitors’ capabilities and senses.
@noirfluxarts
Karan Parikh, an immersive experience developer. His core areas of focus are mixed reality, interaction design, spatial AR, adaptive and binaural audio.
@karan_immersive

ABOUT COOLTURE IMPACT
At the edge of new digital frontiers, Coolture Impact is an incubator that explores and exploits new technologies, art content and social interaction. It creates a new paradigm in storytelling, where digital art is activated by, and exposed to, a large audience. Viewers are invited to experience and interact with art in a personal and exciting way to become an intrinsic part of the soulful artworks of our talented, featured artists.

Buy tickets/get more info now