Book Launch | Wired to Create: Unraveling the Mysteries of the Creative Mind

Combining the latest scientific research with case studies of artists and innovators throughout history, this book shines a light on the practices and habits of mind that promote creative thinking.

Over the years, psychologists and neuroscientists have attempted to put creative people under a microscope, but the creative process and personality have long defied attempts to be neatly categorized.  Creative personality types are difficult to pin down largely because they exhibit a complex series of traits, behaviors, skills, environments, and emotions, and it is this easy adaptability that gives them the freedom to create novel ideas and products.Inspired by Carolyn Gregoire’s viral Huffington Post article “18 Things Highly Creative People Do Differently,” which garnered over 5 million views in one week, Wired to Create: Unraveling the Mysteries of the Creative Mind by Scott Barry Kaufman and Carolyn Gregoire offers a glimpse inside the “messy minds” of highly creative people. Kaufman and Gregoire untangle a series of paradoxes – like mindfulness and daydreaming, seriousness and play, openness and sensitivity, and solitude and collaboration – to show that it is by embracing our own contradictions that we are able to tap into our own deepest creativity.