The True Value of K-pop

Chris Lee – Board of Directors and A&R Executive, SM Entertainment / CEO, CTGA Europe

Tom Nagorski – Executive Vice President, Asia Society (moderator)

Since opening its doors in 1995, SM Entertainment has continuously expanded and redefined the Korean music industry through the company’s signature innovation: Culture Technology. Under the leadership of SM founder Soo-Man Lee, this sophisticated in-house system of artist development, content creation, emerging technologies, and global market strategy has repeatedly advanced K-pop as both a business model and an art form.

In light of Culture Technology—a sophisticated in-house system of artist development, content creation, emerging technologies, and global market strategy—and its influence on K-pop’s phenomenal global success and innovative music, A&R Executive Chris Lee and Tom Nagorski, Executive Vice President of the Asia Society, provide an inside look at this groundbreaking system, and the key role it has played in SM Entertainment’s position as an industry leader for more than 20 years.