Thomas E. Rinaldi Book Talk - New York Neon

Thomas E. Rinaldi treats New York City like an open-air museum of signs, capturing the glow of 200 surviving early- and mid-twentieth-century signs. In a generously illustrated introduction, drawing on documents including rare period trade publications, Rinaldi recounts the development of signage and the technological evolution of neon and examines its role in the streets of New York, in America’s cultural identity, and in our collective consciousness.