The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy

From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly affect how we feel about our lives and the messages and products we encounter every day.

Joel Beckerman explains how companies, brands and individuals can strategically use sound to get to the core of their mission, influence their audiences and gain a competitive advantage by connecting with a listener’s emotional core.











When: Wed., Oct. 22, 2014 at 12:00 pm
Where: The 92nd Street Y, New York
1395 Lexington Ave.
212-415-5500
Price:
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From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly affect how we feel about our lives and the messages and products we encounter every day.

Joel Beckerman explains how companies, brands and individuals can strategically use sound to get to the core of their mission, influence their audiences and gain a competitive advantage by connecting with a listener’s emotional core.

Buy tickets/get more info now